APA-TECH is a well-established company with a long tradition. They engaged with Forward Momentum when they wanted to establish an internal software tool as a new SaaS product for a wider market.

Together, we defined Real Time Visual Communications as the market category. This is a problem every modern communications team is familiar with but which hadn’t been addressed comprehensively prior to the public launch of APA-PIX.

Service Packages: North Star Rising

Hypecast engaged with Forward Momentum in their early seed stage. Together, we crafted a focused category strategy that acts as the foundation and North Star for their business activities.

Since then, the company has firmly established the Corporate Audio space in customers’ minds and themselves as the go-to solution if you want to use podcasts or other audio in a business context.

Service Packages: North Star Momentum + Category Pursuit