Forward Momentum — InsightsIdeas on category design, narrative strategy, and building companies that lead rather than follow.https://www.forwardmomentum.llcAsk Ten People What Your Company Doeshttps://www.forwardmomentum.llc/insights/ask-ten-people-what-your-company-doeshttps://www.forwardmomentum.llc/insights/ask-ten-people-what-your-company-doesLeaders guess their organization has about 10% variance in its judgments. Measured, it's usually north of 50%. The same gap exists in how your company describes itself — and it can't be fixed by averaging.Mon, 24 Aug 2026 00:00:00 GMTWe Did Their Positioning. Then We Became a Customer.https://www.forwardmomentum.llc/insights/we-did-their-positioning-then-became-a-customerhttps://www.forwardmomentum.llc/insights/we-did-their-positioning-then-became-a-customerWe defined Runway's category in 2024. When it came time to rebuild our own site, we ended up hosting it there ourselves.Sun, 23 Aug 2026 00:00:00 GMTWhy Category Design Beats Competing on Featureshttps://www.forwardmomentum.llc/insights/why-category-design-beats-competing-on-featureshttps://www.forwardmomentum.llc/insights/why-category-design-beats-competing-on-featuresFeature comparisons put you on someone else's playing field. Category design lets you set the rules instead.Sat, 01 Aug 2026 00:00:00 GMTHow to Be a Better Angel, Board Member, and Investorhttps://www.forwardmomentum.llc/insights/how-to-be-a-better-angel-board-member-and-investorhttps://www.forwardmomentum.llc/insights/how-to-be-a-better-angel-board-member-and-investorThe signals that tell you a company you back has a positioning problem — and what to do when you hear them.Wed, 28 Dec 2022 00:00:00 GMTWhat Is Organizational Culture?https://www.forwardmomentum.llc/insights/what-is-organizational-culturehttps://www.forwardmomentum.llc/insights/what-is-organizational-cultureA working definition, the three things that actually produce it, and why the document that fixes your positioning also fixes your culture problem.Tue, 06 Dec 2022 00:00:00 GMT10 Common Mistakes When Rebrandinghttps://www.forwardmomentum.llc/insights/10-common-mistakes-when-rebrandinghttps://www.forwardmomentum.llc/insights/10-common-mistakes-when-rebrandingMost rebrands underdeliver for the same handful of reasons. Here they are, grouped by the stage where things go wrong.Sat, 26 Nov 2022 00:00:00 GMTThe Lightning Strike That Workedhttps://www.forwardmomentum.llc/insights/the-lightning-strike-that-workedhttps://www.forwardmomentum.llc/insights/the-lightning-strike-that-workedIn 2022 we argued Zuckerberg's Meta keynote was a textbook Lightning Strike. The execution was near-perfect. The category still collapsed — and that's the more useful lesson.Mon, 03 Jan 2022 00:00:00 GMTWhat Open Source Taught Me About Coalitionshttps://www.forwardmomentum.llc/insights/what-open-source-taught-me-about-coalitionshttps://www.forwardmomentum.llc/insights/what-open-source-taught-me-about-coalitionsIn 2020 I helped merge a scattered group of volunteer projects into the TCN Protocol, which Apple and Google built on. Three lessons that transfer.Sun, 02 May 2021 00:00:00 GMT