Forward Momentum for Politicians
Voters want real, authentic, relatable and trustworthy individuals. This election season, we’re giving politicians who want to capture the hearts and minds of their constituents an edge over their competitors by employing the playbook that propelled Silicon Valley juggernauts like Netflix, Uber and products like the iPod to market domination.
Here at Forward Momentum, we help brands become market leaders. We help them win big. Our clients are usually startups or long-established companies. Last year we adapted our framework to work for individuals, too. This makes sense for any brand that’s built around a person — keynote speakers, athletes, actors, musicians, streamers, realtors and… politicians!
Introducing: Run as You Are
A strong democracy is supported by a multitude of voices that represent the will of the people. But in fast-changing times like these, it’s crucial for voters to select the candidate that reflects their choices on currently known issues but who is also most likely to represent their needs and wishes on future issues. In other words: voters have to make a bet and trust the candidate to have their best interest in mind and to strike the right kinds of compromises.
For that, they have to know who the candidate is.
Since we’re in a position to help we have decided that we should. It’s the right thing to do. We’re not a political consultancy, and that’s the whole point: there are plenty of those. Voters don’t want politicians who change their minds with the latest polls, or who “stand for everything” (which just means they stand for nothing). Voters want real, authentic, relatable and trustworthy individuals. Totally different than your normal politician. That’s what we excel in with companies and products, and if you’re running for office, we can do the same for you: We’ll help you run as you are. Real. Convincing. Relatable. Totally different than the rest.
We augment the capabilities of political campaign teams for a brief project period and can provide ongoing guidance if desired. If you’re working for someone who is running for state or national office (or the equivalent in your country), or if you’re thinking about a run yourself, head on over to run-as-you-are.com or get in touch below. Let’s talk!
