UNLOCKING Growth
OWN YOUR MARKET CATEGORY
We specialize in Market Leadership Strategies
Category creation, sometimes called category design, is a proven way to turn companies or their products into market leaders. We partner with founders, CEOs and other C-levels, board members and investors — people who are in a position to affect change.
Many of our clients find us when they are thinking about rebranding/repositioning or contemplating a pivot. They reach out when they see their growth rates flatten (or never really take off) despite having a good, strong product. Our projects also equip companies to improve internal culture, hiring and staff retention.
If any of that sounds like a challenge you’re faced with, let’s talk.
Addressing YOUR CHALLENGES: THE KNOWNS & UNKNOWNS
As a founder or innovation leader you are faced with a multitude of challenges –known and unknown– on a daily basis. Your journey is full of them, from inception to fundraising, launching your company or team, establishing your minimum viable product, your go-to-market strategy, and finally operationalizing and scaling your work.
We get it: We use Category Design and its principles to ignite innovation and to transform the beautiful chaos of big visions into focused business success. Your work requires commitment, creativity, and endurance — and we're here to give you sustainable Forward Momentum!
WITH OUR READY-MADE OR BESPOKE SOLUTIONS
We are as flexible as you are. We can tailor our engagements to your needs and wishes. But if you're not sure where to begin, we have a few starting points and baseline packages to choose from. You can work with Forward Momentum on a project basis or on long-term retainer contracts to suit your needs.
Example engagements are
Category Design Projects
(Typically multi-week engagements involving our team and yours, resulting in a clear path forward for your company.)Category Design Reviews
(Typically 1-2 week engagements reviewing/revising the Category Design work your team has already produced.)Organizational Assessment and Change
(Typically 1-4 week engagements for assessments, longer for implementation of any changes.)Coaching for Founders and Leaders
(Typically about a day per month, spread across multiple sessions. Ongoing engagement.)Temporary COO or other temporary (co-)management
(Typically multi-month engagements to augment your leadership team during transitions or ramp-up phases.)Other, customized engagements
(Let's discuss your ideas and needs.)
TRUSTED BY THE SMARTEST PEOPLE IN THEIR INDUSTRIES
Here are some of the good things our past and existing clients and collaborators have to say:
We'd love to have your voice in this lineup, too. But first, we need to hear from you — what is your challenge?