Frequently asked questions

We are a management and brand consultancy. We help companies find the market category they can own and lead, so buyers stop comparing them on price. But there's more to our name, involving Newtonian physics and a Swedish metal band: read it here.

A principal-led one. The person who runs your interviews is the person who writes your North Star document, so nothing gets lost in a handoff. We also work on growth, not cost-cutting, which Andreas calls Optimistic Capitalism. How we work

Founders raising or scaling, leadership teams at established companies, and nonprofits, in any industry. What they have in common is a situation more than a size: a product that works, and a market that can't tell it apart from the alternatives. And, as Andreas puts it in our video, the burning desire to be extraordinary.

No. Our North Star engagements are built (and, yes, priced) for companies going after a national or international category — the Positioning Stress Test isn't. It stands on its own at any size, and we're happy to talk it through.

Based in New York City, working globally. Our founder is originally from Berlin, and Forward Momentum has active client and partner relationships across Europe, the Americas, and Australasia. Projects are delivered remotely or in person.

We call it North Star Momentum, and it runs in four steps: fact-finding interviews inside and outside your company, leadership sessions that settle the position you'll defend, a North Star document that writes it down, and months of follow-through until your team and your market use the language. How category design works

Yes, and every strategy engagement already includes one of these three. Coaching is for you, the leader. Groove is for the work: we read what your teams produce against your North Star and send it back when it drifts. Residency is for the whole company, and by invitation only. We take a seat on your leadership team and run the category work from inside the business.

Prices are flat and all in. The Positioning Stress Test is $8,000 and the Funding Sprint $5,000. The strategy engagements are $75,000 for Compass and $150,000 for Beacon, and Impact is quoted to scope. Coaching and Groove can also be bought or renewed on their own. The full list, with what's included, is on our Pricing page.

Our Pricing page has a list for exactly this, sorted by situation rather than size: raising a first round, a product that works with a story that doesn't, a board mandate, and more. If you're genuinely not sure, start with the Positioning Stress Test. It's the smallest commitment, and the whole fee counts toward a full engagement within 90 days.

Book an intro call, or send us a note through the contact form. Either way, you'll be talking to the people who would do the work, not a salesperson.