Frequently Asked Questions
What is Forward Momentum?
A force in physics, a battle cry in music, a philosophy in business... read the full story on our "What is Forward Momentum?" page.
What kind of consultancy is Forward Momentum?
We're enablers and fixers rather than traditional consultants. We reject cost-cutting approaches, instead combining strategic thinking with innovative problem-solving to help organizations create and own new market categories.
Who are your typical clients?
Forward Momentum serves founders, startups, established companies, and nonprofits across various industries. Their shared characteristic is a burning desire to be extraordinary, and to be recognized that way in their industry.
Where are you located?
Based in New York City, we operate globally with team connections throughout Europe, the Americas, and Australasia, offering both remote and in-person project delivery.
What is your methodology?
Our approach, called "North Star Momentum," integrates category design, narrative-building, and product management techniques to establish strategic direction and sustained progress.
Do you help with execution?
Yes. We structure engagements with implementation guidance through services like Category Ascent and Category Pursuit to bridge strategy and operational success.
How much does category design cost?
It depends on scope: our Positioning Stress Test starts at $8,000, and full strategy engagements range from $75,000 to $150,000, with implementation and coaching options in between. See the full breakdown on our Pricing page.
How do I know which package is right for me?
We offer tailored recommendations based on business stage: early-stage founders, maturing startups, and corporate leaders receive different package suggestions, with personalized consultation encouraged. Our Pricing page has a "how to choose" guide by buyer type.
How do we get started?
Contact us directly to discuss your needs and find the right fit. It's that simple.