Frequently Asked Questions

What is Forward Momentum?

A force in physics, a battle cry in music, a philosophy in business... read the full story on our What is Forward Momentum? page.

What kind of consultancy is Forward Momentum?

We're enablers and fixers rather than traditional consultants. We reject cost-cutting approaches, instead combining strategic thinking with innovative problem-solving to help organizations create and own new market categories.

Who are your typical clients?

Forward Momentum serves founders, startups, established companies, and nonprofits across various industries. Their shared characteristic is a burning desire to be extraordinary, and to be recognized that way in their industry.

We're a smaller local or regional business. Are we too small for you?

No. Our North Star engagements are built (and, yes, priced) for companies going after a national or international category — the Positioning Stress Test isn't. It stands on its own at any size, and we're happy to talk it through.

Where are you located?

Based in New York City, working globally. Our founder is originally from Berlin, and Forward Momentum has active client and partner relationships across Europe, the Americas, and Australasia. Projects are delivered remotely or in person.

What is your methodology?

Our approach, called "North Star Momentum," integrates category design, narrative-building, and product management techniques to establish strategic direction and sustained progress.

Do you help with execution?

Yes. We structure engagements with implementation guidance through services like Groove and Residency to bridge strategy and operational success.

How much does category design cost?

It depends on scope: our Positioning Stress Test starts at $8,000, and full strategy engagements range from $75,000 to $150,000, with implementation and coaching options in between. See the full breakdown on our Pricing page.

How do I know which package is right for me?

We offer tailored recommendations based on business stage: early-stage founders, maturing startups, and corporate leaders receive different package suggestions, with personalized consultation encouraged. Our Pricing page has a "how to choose" guide by buyer type.

How do we get started?

Contact us directly to discuss your needs and find the right fit. It's that simple.

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