Updates
Forward Momentum is launching a new service for politicians: Run as you are. We use the playbook that created global brands like Netflix or the iPod and use the same principles to help totally different politicians win the hearts and minds of their voters.
As an owner, board member or investor, you want commercial success for your company. Pursuing market leadership is the best way to achieve commercial success. Category creation is the best approach to market leadership. In this article, we explain why directors, executives, general counsels, owners, advisors and angel investors need to know about category design frameworks and their benefits.
We explain the steps to creating organizational culture and we’ll walk you through how Forward Momentum’s category design projects help you identify and frame the key component of your corporate culture in the first place.
10 Common mistakes when rebranding and how to avoid them. We group them and give context so you can easily identify where your own efforts might be getting stuck.
Uber is an undisputed Category Champion. But once you’ve reached that top spot, where do you turn for growth?
Designing a new market category rarely makes as big of a splash — and carries as big of a promise — as Facebook’s definition of the metaverse and its rebranding to ‘Meta.’ It’s a new frontier, once again.