The Positioning Stress Test

When buyers can’t tell you apart, they decide on price

That’s rarely a sales problem, and it’s rarely a product problem. It’s a description problem, and it shows up on the surfaces you watch least: your website, your deck, the outbound sequence, the answer your reps give when someone asks what you do.

Each of those was written by someone competent, at a different time, for a different purpose. Read end to end by one buyer in one week, they describe several companies. We read them the way that buyer does — the whole front door, in the order they walk through it.

What you get

• A teardown of how you actually show up to buyers, not how you think you do.
• The three places your positioning costs you deals, ranked by damage.
• Findings presented live to your leadership, with the first fix implemented in the room.

Ten business days, start to finish. You get the deck as a PDF afterwards, so nobody’s taking notes while we present.

What it costs

$8,000, flat. And if you want more, the fee counts toward any North Star engagement you book within 90 days, Compass or Beacon.

If you’ve done this before

Done category design work before, either on your own (perhaps after reading the book Play Bigger) or with another vendor? We adjust our playbook and your Stress Test runs as a Category Check: same price and timeline, with a review of what you already have and clear suggestions on where to go next.

Where you might want to go next

You can think of the Stress Test as the beginning of how we work on our bigger engagements, sold on its own.

Our case studies are all engagements of that size: a category defined and then defended, a stalled product repositioned, an operation decoded into something repeatable. Read the case studies