Pricing
Two ways to start, depending on how convinced you are. Book a light-weight stress test if you want us to prove value first, or go straight into a North Star engagement if you already know what you need. Either way, every fixed price below is flat: no hourly billing, no surprise scope creep.
Start with the Positioning Stress Test
Positioning Stress Test
$8,000 — all in. · 10 business days
Can buyers tell you apart? Ten business days to find out.
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The light-weight starting point: a teardown of how you actually show up to buyers, built around one question: can they tell you apart?
Done category design work before, either on your own (perhaps after reading the book Play Bigger) or with another vendor? We adjust the playbook and your Stress Test runs as a Category Check: same price and timeline, with a review of what you already have and clear suggestions on where to go next.
Corporate leader navigating a multi-stakeholder decision? Pairing this assessment with Coaching works well as a lower-friction entry point.
The fee counts toward any North Star engagement you book within 90 days.
See the Stress Test pageChoose your North Star engagement
No assessment required: if you already know what you need, start here. One strategy engagement, at the scale that matches where your company is right now.
- Pre-funding
North Star Funding Sprint
$5,000 — all in. · 2-3 weeks
A sharper investor narrative, fast (and the fee credits toward North Star Rising).
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For pre-funding founders who need a sharper investor narrative fast: a category frame, a North Star articulation, and an investor narrative brief. Counts toward a full North Star Rising engagement after you close your funding round.
- Early stage
North Star Rising
$75,000 — all in. · 3-4 weeks
Full category strategy, fully remote, sized for early-stage budgets.
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For earlier stage startups or companies with budget constraints. Executed fully remotely with a smaller team. Includes up to six months of Coaching as implementation guidance.
- Scaling & established
North Star Momentum
$150,000 — all in. · 4-6 weeks
The signature package — strategy plus nine months of implementation guidance.
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The signature strategy package. For startups or established companies who want to launch a new product or who want to re-invent or re-affirm their brand. Includes up to nine months of Category Ascent implementation guidance.
- Full-service
North Star Impact
Custom quote
Strategy through visual identity and launch events, with 9elements.
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For clients who want to establish their brand in a holistic, impactful way. Delivered in cooperation with 9elements, an experienced product and design studio. Full-service category design from strategy and narrative through visual presentation and launch events.
We don’t leave you a binder and walk away
Implementation guidance is already included for 6 to 9 months in our North Star strategy packages. The options below apply if you want to extend support beyond your included term, or if you are booking Coaching as a standalone entry point (e.g., paired with an Assessment or through our accelerator network).
Category Ascent
$20,000 — all in. · 3 months
Weekly guidance that turns strategy into consistent practice.
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Weekly implementation guidance after completing a North Star strategy project to help teams put the strategy into consistent practice. Delivered remotely with occasional in-person sessions if desired. (Extension rate; applies after your included 6-9-month North Star Momentum period ends.)
Coaching
$8,000 — all in. · 3 months
Bi-weekly category-thinking calls for founders and C-levels.
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Bi-weekly calls for C-levels, founders, and marketing/product leaders, focused on category thinking. Available standalone (paired with an Assessment or via select partner accelerators) or to extend support after North Star Rising.
“Andreas’ coaching was key to improving our product and our business. His guidance through the global media landscape and sharing of his extensive industry knowledge and network has been a great advantage for us. So worth it!”
— Marina Ekroos, CEO & Co-Founder, Frameright
Category Pursuit · Custom quote, by invitation. The highest level of implementation support: an embedded co-management role on the client's leadership team. Only available as a follow-on to North Star Momentum or North Star Impact. Limited availability.
Not sure where you fit?
Let’s talk and we’ll help you figure it out. (But starting with the Stress Test is never the wrong move.)