From stalled sales to a new strategic direction for APA Group.
Context
APA Tech had built a SaaS product they were proud of — but the market wasn't buying.
The problem
Was it the product? The target audience? The positioning? The team needed clarity on which problem to solve before they could move forward.
What we did
We interviewed across the organization, from leadership to product to end users, then built a point of view that named the problem PIX solves and who it solves it for, plus an assessment of what it would take to deliver on that promise.
A SaaS product the market wasn't buying.
A defined category, a story the market can follow, and PIX positioned inside the group's product line rather than beside it.
“Forward Momentum's team sharpened our focus and moved us to draw up a Business Plan 2.0. PIX is the visual part of a communications suite, embedded in the APA Group's News-Tech strategy.”
Want a result like this?
Start with the Stress Test →