From stalled sales to a new strategic direction for APA Group.

Context

APA Tech had built a SaaS product they were proud of — but the market wasn't buying.

The problem

Was it the product? The target audience? The positioning? The team needed clarity on which problem to solve before they could move forward.

What we did

We reframed their entire market approach, delivering a category strategy that repositioned PIX as the visual pillar of APA Group's broader News-Tech suite. The team walked away with a concrete new business plan and clear implementation paths.

When they came to us

A SaaS product the market wasn't buying.

Where they are now

A repositioned category strategy — PIX as APA Group's visual pillar, with a concrete business plan.

“It helped us stop thinking only about internal aspects and start seeing our emerging product from the market's point of view.”
Luzia Strohmayer-Nacif, APA Group

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