From zero market to category leader — and acquiring the competition.

Context

When Hypecast engaged us, Corporate Audio didn't exist as a market category. There was no established buyer, no competitive landscape, no playbook.

The problem

The founders had a product they believed in but no clear path to market. Who buys this? How do you sell something nobody knows they need?

What we did

We defined the category, built the strategy, and embedded with the team for 2+ years to execute it. Today, Hypecast is the recognized leader in Corporate Audio — with steady revenue growth, international expansion, and a competitor acquisition that confirmed their market dominance.

The results, within a year: Revenue more than tripled, sales projections beaten by 3X, and sales cycles cut 50-75% — per CEO Max Conrad. The momentum also helped close a six-figure funding round that summer.

When they came to us

No market category. No playbook.

Where they are now

Recognized category leader — with growth, international expansion, and a competitor acquisition.

Want a result like this? Start with the Stress Test or see the full range of engagements.